How Little Caesars turned hate into 58M views

In partnership with

Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)

A big thank you and welcome to the people who have recently subscribed.

We are now 4,415 members strong.

Fine tuning your AI models? Use data you can trust.

Training AI? Let’s talk. If you're actively building or fine-tuning AI models, Shutterstock offers enterprise-grade training data across images, video, 3D, audio, and more—fully rights-cleared and enriched with 20+ years of human-reviewed metadata.

Our 600M+ asset library powers faster iteration, simplified procurement, and improved model accuracy.

We’re offering a $100 Amazon gift card to qualified AI decision-makers who join a 30-minute discovery call with our team. We’ll walk you through how our multimodal datasets, flexible licensing, and premium metadata can help de-risk development and accelerate time to deployment.

Book a call

_{For complete terms and conditions, see the offer page.}

Ever wondered what happens when a brand decides to face its critics head-on instead of hiding from them?

Little Caesars just showed us exactly how it's done with their "Burn the Burns" campaign and honestly, it's brilliant.

Instead of deleting negative comments or getting defensive, they found 3 people who had publicly roasted their pizza online and invited them to a special event.

But here's where it gets interesting.

These critics were taken to a remote location where there was a massive bonfire waiting for them. Their harsh reviews? Printed on giant wooden boards and thrown straight into the flames.

But wait, it gets better.

The brand then cooked fresh pizzas using the fire from those burning reviews. The same people who had criticised the pizza were now tasting it again.

And guess what? They actually admitted the quality had improved.

To make it even more epic, they got Zoë Roth (remember the "Disaster Girl" meme?) to host the whole thing.

Seeing her signature smirk next to the flames while people literally burned their own negative comments? Pure internet gold.

The entire experience was shot as high-energy TikTok videos with heavy metal music – perfect for catching Gen Z attention.

And the results (Source: Talkwalker.com)?

Absolutely insane:
• 58 million TikTok views in just 2 weeks
• 19,000+ new followers (that's 6x their usual growth)
• 12x more engagement than all other pizza brands combined

littlecaesarsuk

5,411 followers

View more on Instagram

P.S. Know someone who loves bold marketing ideas? Forward this to them, they'll thank you for it :)

⚡ 3 Noteworthy News Updates for Marketers

1. Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement.

2. Instagram adds new DM Features, including scheduled messages.

3. X is blocking links to Signal, a secure messaging platform.

Become an email marketing GURU.

Join us for the world’s largest FREE & VIRTUAL email marketing conference.

Two full days of email marketing tips & trends, famous keynote speakers (Nicole Kidman!), DJ’s, dance contests & networking opportunities.

Here are the details:

100% Free
25,000+ Marketers
November 6th & 7th

Don’t miss out! Spots are LIMITED!

I want in!

That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv