How my LinkedIn post led to 75K+ impressions and new opportunities | Marketing Shots

Hello, awesome marketers and founders.

This is Luv, and here’s your Marketing Shot 🙂 

We often think LinkedIn is just about sharing professional achievements and industry insights. But sometimes, the most impactful posts are the ones that show the human side of our journey.

A while ago, I shared a deeply personal story about shutting down my startup after 7 years of hard work. It was a tough post to write. I had avoided talking about it for a long time, fearing judgment.

But when I finally did, the response was overwhelming: 75,000+ impressions, countless DMs, and real opportunities.

Why did this post resonate?

• Authenticity builds connection
  People relate to struggles more than success stories. The post wasn’t polished, it was raw and honest. It made people feel something and that’s what drives engagement.

• Vulnerability creates “Trust”
  In a world where everyone showcases their wins, talking about failures stands out. It humanizes you and makes you more approachable. The comments were filled with people sharing their own failures.

• Lessons add value
  It wasn’t just about failure, it was about growth. I shared what I learned- SEO, paid ads, team management and resilience. That mix of personal experience and professional insight made it relatable yet useful.
  

• Engagement drives reach
  Because it sparked conversations, LinkedIn’s algorithm pushed it further. More reactions and comments meant more visibility, leading to unexpected opportunities and even job offers.

We all have moments of failure, doubt and struggle.

But those are the stories that make us who we are.

If you’ve been holding back from sharing yours, this is your sign to do it.

You never know who might be inspired or what doors it might open 🙂 

That's a wrap for today!
Thanks,
Luv
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