How this restaurant racked up over 44K Google reviews with a 4.8-star rating

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I recently came across a breakdown by Yaro Tsyhanenko, who took a deep dive into how the iconic London restaurant, Dishoom, managed to rack up over 44,000 Google reviews with a staggering 4.8-star rating.

To put that in perspective, they’ve got as many reviews as Westminster Abbey and about half as many as Big Ben but with a better score than both.

I’ve always said that great marketing feels like a service, and what Dishoom did here was a perfect example of engineering a "Five-Star Loop". Here is exactly how they played it.

1. The Frictionless Pay-off

The journey didn't start with a "Please review us" placard on the table. It started with solving a customer pain point: the bill.
They used a QR code payment system right at the table. You finished your meal, scanned, paid, and were ready to go. No chasing staff, no awkward waiting.

2. The "Smart" Filter

This is where the magic happened.

The moment the payment was successful, while the customer was still feeling the "high" of a seamless experience, the flow asked for a rating.

But they didn't just send everyone to Google. They designed a logical filter:

• The 5-Star Fans: If a guest gave a top rating within the internal app, they were immediately prompted to post that review on GoogleMyBusiness listing.
  

• The Critics: If the rating was anything less than perfect, the feedback stayed internal. It went to the management to fix the issue, rather than appearing on a public forum.

The result? A massive volume of highly distilled, positive traffic hitting their Google profile.

That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv

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