How to spy on your competitor's FB ads

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In this newsletter, let me share with you a quick tip to find out all the active Facebook/Instagram ads of your competitors.

You don’t need to purchase any tool for this. 

Just read on.

Knowing what is working for your competitor can help you stay ahead in the game.

According to a post on Entrepreneur, Facebook introduced this tool called Ads Library in March last year, which is built to support transparency in their ad systems (after all the controversy in the 2016 US presidential elections)

But marketer have found their own use-case of this tool.

This tool allows anyone to search a Facebook page and find out if they are running any ads.

Steps to access this to tool

1. Simply log in to your Facebook Account in your browser

2. Visit this link: Facebook Ads Library

3. Select your country

4. Enter the name of your competitor’s page you want to look up

It will look something like this

For illustration purpose, let me take the example of my favourite company Zomato, I searched for their page and found this result.

Things you should pay close attention to:

Filters

• You can filter the ads based on the country that they are being served in

• Ads that have the highest Impressions  

• Platforms on which the ads are being run (Facebook, Instagram, Messenger, etc.)

Landing Pages

You can click on any of the ads and view the landing page where the users are being taken to.

Text CopyChoice of words used in the text. Are they running any offers?

Images

Type of images used. Are they using videos, too?

CTA (Call-To-Action)

Here Zomato has used 2 CTAs- Use the App and Install Now.

With this I can clearly understand, Zomato is targeting existing users with USE THE APP CTA and new users with INSTALL NOW.

From a marketer’s perspective these insights are PURE GOLD. You get to know the top performing stuff without experimenting with your own money.

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