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Seen a QR code marketing in a completely unconventional way?

This celebrity showed us how it’s done

September 17, 2024

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Have you ever thought about using a QR code in a completely unconventional way?

Katy Perry just showed us how it’s done at the 2024 MTV VMAs!

The campaign went viral the moment it hit the red carpet. At this year’s VMAs, Perry grabbed headlines not just with her outfit but with a unique and unexpected twist: a QR code tattoo!

Image Source: News9Live

Strategically placed on her lower back, this scannable QR code allowed fans to pre-save her upcoming album, 143, set for release on 20th September 2024. A tattoo that leads directly to a digital pre-save page.

Scanning the QR code led to this page

Perry cleverly integrated the physical and digital worlds, turning a usually static appearance into an interactive fan experience. Fans in attendance, as well as those watching from home, could scan the code to access early album content, providing a direct and personal way for her to engage with her audience.

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