- Marketing Shots
- Posts
- The Larger Market Formula - Triple Your Leads & Customers
The Larger Market Formula - Triple Your Leads & Customers
The Shift to a 97% Strategy
In partnership with
Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)
A big thank you and welcome to the people who have recently subscribed.
We are now 2,417 members strong.
Shoutout to our Premium Sponsor- Potions
Want to start a newsletter but short on time? Potions will design and write your newsletter weekly for $100/mo. Try for Free
I recently discovered something that completely shifts how we should think about customer acquisition. It's called Sabri Suby's "Larger Market Formula" and it reveals a massive opportunity that most businesses are overlooking.
Here's the reality check: only 3% of potential customers are actively looking to buy at any given moment.
Yet most businesses pour their budgets into aggressive "Buy Now" ads and hard-selling tactics, competing in the most crowded, price-sensitive segment of the market.
Meanwhile, they're completely ignoring the other 97%!
When breaking down the numbers:
17% of people are gathering information (not ready to buy, but open to it)
20% recognise they have a problem but aren't researching solutions yet
A whopping 60% don't even realise they have a problem to solve
The Shift to a 97% Strategy
What if instead of fighting for the attention of the 3% alongside everyone else, businesses developed systems to nurture relationships with the untapped 97%?
The potential results: higher conversions and significantly better profit margins.
Here's the approach that he recommends:
Write useful content every day across social channels. Nothing salesy, just helpful insights that demonstrate expertise and subtly highlight problems the audience might be experiencing. This isn't about immediate sales, it's about gaining attention and establishing presence.
#Ad
Make more money from your website & future-proof your business
Join Raptive and earn a +15% higher RPM year-over-year— guaranteed.
As the world’s largest ad management platform, our best-in-class ad code optimizations, direct sales team, and exclusive partnerships deliver industry-leading RPMs.
Plus, you will gain access to a team of 350+ experts and an exclusive suite of services and solutions to drive revenue, build audience, and future-proof your business.
Apply now if your site is 100% original content and consistently earns 100K+ PVs per month.
2. Free Email Course
Create a value-packed email course that addresses common pain points. Every social post includes a link to this free resource. The course serves two purposes: collecting email addresses and gently making people aware of problems they might not have considered before. Providing genuine solutions within the course positions the brand as a trusted authority.
Once someone completes the email course, keep the relationship going with regular newsletters. This becomes a natural extension of the course, offering continued value and deepening the connection.
4. Soft Offer Introduction
Casually mention paid solutions at the end of some newsletters, not as hard sells, but as logical next steps for those ready to go deeper. These don't generate massive sales immediately, but they plant seeds and create familiarity with offerings.
5. Dedicated Launch Campaigns
When it's time to drive sales, run focused 7-day email campaigns dedicated entirely to a specific offer. Because the audience is already warmed up through consistent value delivery, these campaigns convert at rates that cold traffic simply can't match.
6. Tiered Sales Funnel
Once consistent sales are flowing, build out a proper funnel with options at different price points. Create upsells and cross-sells to accommodate different needs and budgets. This allows people to self-select into the most appropriate solutions and significantly increases average order value.
7. Long-Term Commitment
The most important aspect is patience. This isn't a get quick result hack, it's a systematic approach that takes consistent effort over years. But the payoff is substantial.
The biggest lesson is about shifting from transactional thinking to relationship building. By educating first and selling second, businesses transform prospects' perception of their brand from "another company trying to sell me something" to "a trusted resource helping me solve problems."
And here's the kicker: when these people eventually become ready to buy, guess who they think of first?
H/T: Tim Denning for sharing it.
Get Your Team Booked on 3.8 Million Podcasts Automatically
It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!
The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.
PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.
Big brands like Feastables use PodPitch.com instead of expensive PR agencies.
Did you enjoy today's Marketing Shot? ☺️ |
That's a wrap for today! Stay tuned for the next edition.
Thanks,
Luv