Buy With Your Time

IKEA's ingenious marketing campaign

April 16, 2024

Hello, awesome marketers and founders.

This is Luv, and here’s your weekly Marketing Shot :)(Delivered every Tuesday)

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Have you heard the saying 'Time is Money'? IKEA proved it to be true.

It came up with an ingenious marketing campaign, ‘Buy With Your Time’, that rewarded customers for the time it took them to get to the store.

Imagine getting furniture or even a snack just because you spent a couple of minutes/hours of your time travelling to IKEA.

They used Google Maps timeline to figure out how long the customer’s journey was, then turned that time into money to spend in the store.

It was an IKEA Dubai-exclusive deal where an hour of travel could knock off about AED 105 from the customer’s purchase.

So, a trip that's 49 minutes could get the customer a free coffee table, and nearly 2 hours could get a bookcase. Even a quick 5-minute trip wasn't too short to earn a free veggie hotdog.

This whole campaign is IKEA's way of making shopping more personal and rewarding, especially since their stores aren't exactly around the corner for most people. It's a fresh take on customer loyalty, making the journey to the store part of the fun.

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That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)