Old Spice’s Dream Runner Campaign

Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)

A big thank you and welcome to the people who have recently subscribed.

🚨 Automate Podcast Guest Bookings for Your Clients With PodPitch

Stop wasting time checking Muck Rack or Cision for broken podcast email addresses. Podcast Index and Rephonic don't help you determine the best ones for your client. Booking dozens of incredible podcasts quickly has been impossible to all but the most famous clients until now.

PodPitch.com is the NEW software that books your clients as a guest (over and over!) on the exact kind of podcasts they want to appear on – automatically.

⚡ Drop your client's LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface their perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your clients.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until they're booked.
👉 Want to book on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can book ASAP for your clients:

Book Your Incredible Demo Now

In May 2016, Old Spice came up with a simple but brilliant idea: If you can run it, you can own it. People were asked to go for a run and create GPS routes in the shape of things they wanted to win – like a guitar, coffee mug or even a tricycle.

Those who shared their creative running routes could win prizes that matched the shape they made.

The campaign was linked to Old Spice’s “Hardest Working” range of body washes and deodorants made for men who put in the effort every day.

Participants were asked to apply Old Spice before running, track their route using a mobile website, and share it online with the hashtag #RunOldSpice.

What made it stand out was how it made fitness feel exciting.

Every day, new prizes were announced to keep people interested, and the campaign ended with a fun adult tricycle giveaway that got everyone talking.

Old Spice also teamed up with popular YouTubers and digital creators like Logan Paul, Smosh Games, Rooster Teeth and FaZe Apex.

Each added their own twist. One ran a controller-shaped route, another drew a heart while “searching for love.” The results were funny, creative and perfect for social media.

Thousands of people took part. Social media was full of unique route shapes and funny prize ideas.

That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv