Shot #1 : The High Open Rate Headline

Hi there,

After trying different newsletter content and the feedback received from you guys on every newsletter, I found that people are more interested in short form of content that gives them an actionable insight and also a starting point on the topic. So, I have decided to stick with the initial idea of marketing shots i.e bite sized actionable marketing insights in 200 words or less.

I will increase the frequency of the shots that get delivered to you. 2 Marketing shots per week- every Tuesday and Friday. I want make this series a reference guide for you that you can refer anytime.

Here’s your Marketing Shot #1: The high CTR Headline

The headline of a post is the deciding factor that a person will invest his time reading the post or not. You can compare it to a movie trailer. If people like the trailer, they will watch the movie.So, here are 3 headline writing tips to get high CTR (Click Through Rate) for your post:

1. Headline with numbers are twice as more likely to get open than without a number2. An analysis done on more than 1,50,000 headlines reveals that headlines with an ODD number perform better than even number.3. According to a study done on more than 3 million headlines, it was found that using [brackets] in headline increased the CTR by 38%Source: Backlinko.comHere’s an example:

If I were to write a post on growing your business online, which of the following headlines would grab your attention first?

Headline 1: Latest strategies to grow your business online

vsHeadline 2: 7 Ways To Grow Your Business Online [Latest Strategies Only] 

It’s obvious, you are more likely to click Headline 2. Now you know the secret of a high CTR headline :)

Thanks,Luv MarketingShots

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