#Shot 100 : The Peak-End Rule

September 05, 2023

Hello awesome marketers & founders 👋,This is Luv and I’m excited to share a significant milestone with you today - Shot #100!Thank you for being a loyal subscriber. Your support inspires me to keep sharing the best content possible.

In today’s Marketing Shot:🛠️ 3 Useful Resources & Tools💡 The Peak-End Rule💡 1 Creative campaign🗞️ 4 Noteworthy updates from the digital world

🛠️ 3 Useful Tools & Resources

  • Deel : Build your remote team. Hire international employees and contractors in over 150 countries. Run global payroll with one click in 120 currencies.

  • Create a buyer persona that your entire company can use to market, sell and serve better (link)

  • Critical Thinking and Problem Solving in Today’s Changing Workplace Course (link)

The Peak-End Rule is a psychological phenomenon that says that people remember an experience based on its most intense point (the peak) and how it ended.

The middle part of the experience is less important to our overall memory of it.

Imagine you are at a concert. You had a blast all night, but the grand finale - the closing act is what you remember the most. That's the Peak-End Rule in action.

Here are some tips for using the Peak-End Rule in your marketing:

  • Identify the peak and end points of your marketing experience: What are the most intense moments of your marketing campaign?

  • End on a High Note: Whether it's a transaction, a website visit or a customer service interaction, ensure it concludes positively. Leave a lasting impression.

  • Use storytelling to create a sense of excitement: This will help to build up to the peak of your marketing experience.

  • Emotional Resonance: Connect with your audience on an emotional level. Emotions are powerful memory triggers.

Disney World - "The Happiest Place on Earth"Disney knows how to work the Peak-End Rule. Your day at Disney might have started with long lines and hot weather but you remember the jaw-dropping fireworks show at the end. That's what sticks in your mind - the magical ending.

Important: I will be taking a brief break to recharge and plan for the next phase. Therefore, there won't be an issue in September after this. I will resume writing Marketing Shots from October.

Other Free Newsletters worth reading

  • Morning Brew - Get smarter in 5 minutes daily. There's a reason over 4 million people start their day with Morning Brew. Business news doesn't have to be boring, make your mornings more enjoyable.

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#CreativeCampaign

🗞️ 4 Noteworthy Updates

  • X, Formerly Twitter, To Allow Only Verified Users To Vote In Polls (link)

  • Meta considering ad-free, paid version of its EU apps (link)

  • YouTube trials smaller ‘Skip Ads’ button (link)

  • Some veteran YouTube staff think Shorts might ruin YouTube (link)

📋 In case you missed the last Tuesday’s Market Shot- The Costly Signaling Theory

See you in October :)Thanks,