Shot #104: The Fresh Start Effect

+4 Useful Resources for You

February 06, 2024

Hello, awesome marketers and founders.

This is Luv, and here’s your weekly Marketing Shot :)

(Delivered every Tuesday)

In today’s Marketing Shot:-4 Useful Resource-The Fresh Start Effect-3 Noteworthy Updates from the Digital World

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🔨 4 Useful Resources

Have you ever felt the sudden surge of motivation to achieve your goals at the beginning of a new day, week or year? This phenomenon is widely known as the Fresh Start Effect. 

It's a psychological mechanism that suggests people are more likely to set and actively pursue their goals after temporal landmarks like birthdays, holidays, or the start of a new week, month, or year.

The feeling of a clean slate and a fresh start can be a powerful motivator that helps people to leave their past behind and focus on their future.

Why does it work?

Think about it. When a new week starts, you feel more motivated to commit to goals like a diet or exercise plan that you haven't started yet. Similarly, when a new year begins, you may set ambitious goals with renewed enthusiasm. The idea of a new beginning and a chance to leave past failures behind is what makes it all so exciting.

Businesses have capitalised on this inclination to boost their marketing efforts. For instance, gyms offer enticing deals and promotions during the New Year's resolution frenzy to lure in new members. They understand that the start of a new year is an ideal time for individuals to commit to their fitness goals.

Another excellent example is the financial services industry. Banks and investment firms ramp up their marketing efforts on people's birthdays, emphasising the opportunity for a fresh financial start as they enter a new age. They provide valuable advice on budgeting, saving, and investing, tapping into people's desire for financial improvement as they grow older.

🗞️ 3 Noteworthy Updates You Should Know

  • TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. (read)

  • March 12 INP Will Become A Google Core Web Vital (read)

  • Google’s Bard chatbot has finally added AI image generation, catching up on a feature that rivals ChatGPT (read)

That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)Thanks,