Skoda's Tiny Billboards

See, we got in your car. Now get in ours.

March 26, 2024

Hello, awesome marketers and founders.

This is Luv, and here’s your weekly Marketing Shot :)

(Delivered every Tuesday)

Skoda’s Tiny Billboards

Skoda came up with a super cool marketing campaign in Sweden that turned a boring parking experience into something fun. They used small hoardings near parking spots, which caught people's attention and showed how creative and customer-focused Skoda is.

Skoda's new ENYAQ line was advertised in a unique way, reaching drivers when they're really focused - backing up into a parking spot. These little ads show up on drivers' rear-view cameras when they're reversing into parking spaces, surrounded by little model cities, and they tease drivers of other car brands by saying, 'See, we got in your car. Now get in ours.'

When the press asked Skoda about the genius idea, they just said they wanted to thank their competitors for giving them free advertising space.

It's a great example of how brands can use unusual spaces to grab people's attention, create unforgettable branding moments, and make people interested in their products.

⚡ Noteworthy News for Marketers

That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)