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- This Fast Food Campaign Will Make You Believe in Honesty
This Fast Food Campaign Will Make You Believe in Honesty
Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)
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Here’s a marketing campaign that really stood out for its honesty and creativity.
TAB Gıda, the company behind Burger King Turkey, came up with a campaign that showed just how confident they are in their product quality.
Let’s dive into this innovative campaign and see what we can learn from it.
The Challenge
We all know that consumers are often sceptical about how food looks in ads compared to what they actually get. TAB Gıda wanted to tackle this issue head-on and prove that its ads were the real deal.
The Solution: Real Photos
TAB Gıda decided to take a Whopper, made in a regular Burger King kitchen and photograph it right there using a Polaroid camera.
No food stylists, no digital touch-ups, just a real Whopper captured in real-time.
These Polaroid photos were then given to a courier who took them to pre-prepared billboards that were just waiting for the photos.
They used hundreds of these Polaroid photos in various media platforms, including print and outdoor ads.
By using these genuine, unedited snapshots, TAB Gıda showed they had nothing to hide and everything to be proud of. Their confidence in their products and supply chain really shone through.
The Impact: Building Trust and Sparking Interest
This campaign struck a chord with consumers, addressing their concerns about the difference between ads and reality. By showing the true product, TAB Gıda built a strong sense of trust and created a buzz that got people talking.
What do you think of this campaign? Share your thoughts in the comments.
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⬇️ Useful Prompt for Marketers
Scenario: Create Marketing Emails from Existing Product Information
Prompt: I will provide you with some text from a web page promoting my [PRODUCT NAME]. Acting as a marketing copywriter, use this information to create a marketing email persuading people to visit our website and fill out a form to request a product trial. Include a strong subject line that will encourage people to open the email. The target audience is [JOB TITLE] in [INDUSTRY] companies with a turnover of at least [XX] million.
Source: Meltwater.com
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That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)
Thanks,