How to Steal the Super Bowl Spotlight without an ad spot

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Hello, awesome marketers and founders.

This is Luv, and here’s your weekly Marketing Shot :)

(Delivered every Tuesday)

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Super Bowl ads are famous for their sky-high costs and the immense pressure to deliver unforgettable content. But instead of joining the fray with a multi-million dollar ad, Volvo chose a different path and ended up winning big.

While other car brands spent fortunes on their Super Bowl commercials, Volvo launched a unique social media contest.

The contest was simple yet brilliant: every time viewers saw a car commercial from any brand during the game, they had to tweet about a special someone who deserved a new Volvo using the hashtag #VolvoContest. 5 lucky winners had the chance to win the car.

The campaign was a massive hit:

- Media Coverage: Over 80 articles were written about the campaign, generating 230 million media impressions valued at $44 million.

- Social Media Buzz: With more than 55,000 tweets during the Super Bowl, #VolvoContest became the most-tweeted automotive hashtag of the day, even trending globally.

- Website Traffic: Volvo's website saw over 116,000 visitors in two weeks.

- Sales Boost: The campaign led to a 70.7% increase in sales for the featured product, the Volvo XC60, the highest in its category for February 2015.

_{Source: Shortyawards}

⚡ Noteworthy News for Marketers

• Google Search Console launches recommendations

• LinkedIn Adds Verification for Company Pages

• Google Adds Enhanced Product Discovery Options Powered by AI

That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)
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