Why did this company set up a truck with a transparent toilet?

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So many of us are quick to share every little thing on social media without even thinking about our privacy.

We'll post about our food, our vacations and more without realising how much we're putting out there. It's kind of weird how we can be so careless with our personal info while still wanting to keep some things private.

Surfshark, a VPN provider, did a cool marketing campaign in London that really drove home the importance of online privacy in a bold way.

Surfshark created a thought-provoking display in London: a truck with a see-through toilet and a person inside.

The idea was to start a conversation about why we freely share our data online but wouldn't feel comfortable doing something as personal as using a public toilet in front of others.

The message was simple: if you wouldn't want people watching you in such a private moment, why allow your personal data to be easily accessed by third parties?

This smart visual analogy caught the attention of people passing by and got them thinking about safeguarding their digital privacy.

The campaign didn't just grab attention - it also increased awareness. It prompted people to start reflecting on their online behaviours and how much they might unknowingly be sharing, while also considering the potential risks involved.

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