Experiential Marketing works, Burger King proved it again

Hello, awesome marketers and founders.

This is Luv, and here’s your bonus Marketing Shot :)

(The bonus edition is delivered every Saturday)

BTW, are we connected on LinkedIn? If not, let’s connect - luv1oh1

I’ve got a story from Burger King Korea that’s bound to spark some inspiration.

As part of its 40th anniversary celebration, Burger King took customer engagement to a whole new level with a creative campaign.

Here's what happened:

Burger King Korea introduced the “Whopper Tattoo” campaign to promote the revamped Whopper.

What set this campaign apart? Well, they quite literally inked their brand into people’s lives- temporarily, of course!

Throughout July and August, their bobblehead mascot, the “Tattoo King” roamed the busy streets, offering passers-by temporary barcode tattoos.

These tattoos weren’t just cool flame-inspired designs. They came embedded with scannable barcodes that could be redeemed at kiosks for a free Whopper and drink.

Impact? Whopping Success!

Over 8,000 people, proudly sported their new ink, leading to an impressive 208% boost in sales compared to the previous week.

Even more impressive? 92% of participants said the campaign successfully spotlighted the Whopper’s latest upgrade.

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That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you on Tuesday :)

Thanks,
Luv
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