Here's how UNIQLO captured 35,000 customers for its new product!

Hello, awesome marketers and founders.

This is Luv, and here’s your Marketing Shot :)

BTW, are we connected on LinkedIn? If not, let’s connect - luv1oh1

UNIQLO, already well-known for its innovative clothing, wanted to educate Australians about its HEATTECH range- a unique fabric designed to transform moisture into heat, keeping wearers warm without the bulk.

But how do you engage consumers with a technology that, for the most part, is invisible? UNIQLO answered this challenge with a sense of fun and intrigue.

UNIQLO installed digital billboards in over 100 high footfall locations, flashing unique codes at such a rapid speed that they were difficult to see through the naked eye.

Shoppers could take photos of these fast-moving images, upload the code to a dedicated website and claim rewards such as free t-shirts or discount vouchers. Through the campaign, consumers were guided through a digital journey where they learned about HEATTECH’s benefits.

Watch the video to see the campaign in action

According to ShortyAwards, the results were nothing short of impressive:

• The campaign videos garnered 1.3 million views.

• Over 25,000 new subscribers signed up for the UNIQLO newsletter.

• It reached more than four million people and brought in 35,000 new customers.

• Most importantly, the campaign generated significant buzz both online and in-store, boosting consumer interest in the HEATTECH range.

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That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you on Saturday :)

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