Burger King took a playful shot at McDonald’s

To promote the release of "It Chapter Two”

October 15, 2024

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To promote the release of “It Chapter Two (horror movie)”, Burger King took a playful shot at McDonald’s.

They used the movie’s creepy clown Pennywise to launch the #EscapeTheClown campaign, inviting McDonald’s customers to “escape” Ronald McDonald and head straight to Burger King.

The cool part? They used geo-targeting to send McDonald’s customers real-time messages on Facebook and Instagram.

These messages encouraged them to scan a page in McDonald’s cinema magazine using the Burger King app. When they did, they were greeted with a floating red balloon and a coupon for a BK Whopper for just one cent.

And it didn’t stop there. Burger King made the experience even more interactive by creating a “flee and run” route to guide customers to the nearest Burger King location.

With a ticking countdown, customers raced against time to claim their one-cent Whopper.

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