Shot #15 : Classic Blunders in Global Marketing

Hi,

Here’s your shot.

I found these classic global marketing blunders while reading the book- Marketing Management by Philip Kotler.

These examples will give you a perspective on marketing your product.

Even the biggest companies have failed. We can certainly learn from them.

• Coca-cola withdrew its two-litre bottle in Spain after discovering that only very few Spaniards owned refrigerators that could accommodate these big bottles

• Philips became profitable in Japan for electric shavers only after reducing its size so that it could fit smaller hands

• Tang initially failed in France when it positioned it as a substitute for orange juice at breakfast. The French drink little orange juice and never at breakfast.

• General Foods lost millions marketing their cake mix in Japan, where only 3% homes had ovens at that time

• Kellogg’s Pop-tarts failed in Britain because fewer homes had toasters as compared to the US and the product was too sweet for British taste

Thanks,

LuvCo-founder ExperienceSaga.com(About Me)

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