Shot #21: Herzberg's Theory

Hi,

Here’s your shot for the day.

Herzberg’s Theory

Frederick Herzberg developed a 2 factor theory that influences the consumer behaviour

1. Dissatisfiers- things that cause dissatisfaction

2. Satisfiers- things that cause satisfaction

The absence of dissatisfiers is not enough to motivate a purchase, you need satisfiers too.

For example, laptop that doesn’t come with a warranty is a dissatisfier. Yet, the presence of a warranty is not a motivator of purchase because it is not a source of intrinsic satisfaction.

If you wish to sell more to your customers

1. Avoid dissatisfiers (e.g poor onboarding process, poor service, etc.)

2. Although these things will not sell a product directly, they might easily unsell it

3. Identify the major satisfiers of purchase in the market and supply them

Find marketing shots useful? Connect with me on Twitter and LinkedIn)

Thanks,

LuvCo-founder ExperienceSaga.com(About Me)

Missed out on any previous marketing shot? Read all the shots here

You are receiving this email because you subscribed for it on Myventure or directly via substack.