Shot #23 : Checklist for Content Value & Formatting

October 09, 2020

Hi there,

Here’s a checklist for you to evaluate your content before you hit that publish button. I came across this checklist while reading the book- Content Machine by Dan Norris

Checklist for Content Value

  • Does it have utility?

  • Is it a new idea or a spin on an old idea?

  • Are there any action steps a reader can take after reading the post?

  • Is there an incentive for readers to share it?

  • Is the headline attention grabbing?

Formatting Checklist

  • Use Numerals (1) instead of number (one)

  • Use a minimum of 3 images per post

  • Single spaces after full stops

  • Link always open in a new tab

  • Related article links have “Related" in bold with a colon, followed by a link to the article

Thanks,

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