Shot #27: The money is in positioning and not in your product or service

How much does a world-class violinist make? It depends on how he markets himself. This is the story of Joshua Bell, a world-class violinist. His performances cost an upwards of $1,000 per minute.He plays a Stradivarius violin built in 1713, valued at $3.5 million.So, he's the finest violinist in the world playing the most beautiful violin ever. The Washington Post approached him to participate in a social experiment.WaPo asked him to play at a local subway for an hour, during which thousands of commuters would walk by. On 12 Jan 2007, Joshua played his list of masterpieces with his violin case open. Can you guess how much the finest violinist in the world, playing a beautiful $3.5 million violin, made in an hour? A meager total of $32.The same violinist played in a Boston concert hall a few nights earlier and the audience members paid $100 or more per ticket. During that event, he earned over $60,000 per hour. The same talented musician, playing the same music on the same violin, yet in one instance he earns $32 an hour and in another, he earns $60,000 per hour. What's the difference? Positioning.

Example credits: 1PMP

P.S: Apologies for not sending shots last week. I was not keeping well.

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LuvCo-founder ExperienceSaga.com(About Me)

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