Shot #32 : People hate losing

Hi,

Here’s your shot!

Credits to Aladdin Happy’s growth hack book

In a study , all subjects were given $50.Case 1

They were asked to choose one from the following:1.1 Keep $30 1.2 Have a 50/50 chance of keeping or losing $50

Case 2

Later, they were asked to choose one from the following:2.1 Lose $202.2 Have a 50/50 chance of keeping or losing $50 (same as 1.2)

Result?2.2 was chosen at a 43% higher rate than 1.2Takeaway?If you see mathematically, 1.1 and 2.1 are same (keep $30 from $50 = lose $20 from $50). But, people hate losing.Try to test “get $20 off” vs “buy now or lose the opportunity to save $20.” in your campaigns.

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LuvCo-founder ExperienceSaga.com(About Me)

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