Shot #36: Consumer perception of "MADE IN...."

Global marketers know that buyers hold beliefs about a brand from different countries.

These perception can influence decision making of buying a product/service.E.g: If it's French, it must be stylish.Research studies have found (source: Marketing Management)-People often favour brands that belong to their own country due to a patriotic sentiment. E.g: The rise of #BharatApps/Made in India products.-The more favourable a country's image, the more prominently the " MADE IN..." label should be displayed-The impact of "MADE IN... " varies with the type of product. E.g Consumers want to know where the car was made, but not the lubricating oil.-Certain countries enjoy a reputation for certain good: Japan for automobile and consumer electronics; the US for tech innovations; France for wine and luxury goods."MADE IN...." perceptions can affect consumers decision making.

Managing those perceptions to best advantage is a marketing priority.

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LuvCo-founder ExperienceSaga.com(About Me)

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