Shot #48: How a YouTube channel grew its subs to 2M+ using a viral trend

May 25, 2021

Hi,

Here's your shot.

It was in August 2018 when PewDiePie uploaded a video on YouTube titled, “This channel will overtake PewDiePie”.

Does it ring a bell? Yes, I'm referring to PewDiePie Vs T-Series.

This trend just took off on YouTube. Everyone was talking about it.

Seeing this as an opportunity, two 16-year-old Canadian creators set up a live stream on their channel- FlareTv.

The stream compared real-time subscribers of the 2 channels.

FlareTV's stream was the first of its kind.

In no time it started ranking on top for search terms like “PewDiePie Vs T-Series” on both YouTube and Google.

What did it cost the creators to set up?

- just $29.99 / month to host the stream

- the subscriber counts were retrieved from a free service called- YouTube Realtime

Impact? 🤯

- the channel crossed 2.5 Million subscribers in just 7 months🚀

- average monthly views grew from 70k to 60 Million 📈

- it is estimated that the channel generated anywhere between $190k - $3M worth of ad revenue at that time💸

Ideas are everywhere. You just need to pick the right ones.

(Credits to MarketingExamples.com where I discovered this viral case-study.)

Thanks,