Shot # 50: My Twitter Thread Went Viral

Hi, this is Luv.

Here’s your weekly marketing shot.

Let’s begin.

If you are not following my handle on Twitter, please check this Twitter Thread (tap on the image below)

This thread got

- 1,200 Retweets- 4,700 Likes- 890,300 Impressions

and counting…

Now, read on to understand what I think worked for me on Twitter:

1: Used suggested topics as keywords

Startups and books are 2 of the most popular topics on Twitter. I combined both.

Why? 

Your tweets appear in people's feed who follow the topic even if they are not following you.

2: Listicle

"10 Books Recommended by 10 Successful Startup Founders" I've observed that listicles outperform any other format.

It creates a sense of curiosity.

People wanted to know how many books they have read from the list recommended by top CEOs.

3: Borrowed authority

If the books were recommended by me, no one would care.

But, I shared the recommendations of global startup founders.

People paid attention!

4: Written for a global audience

I wanted the thread to travel across the world. I intentionally mentioned the founders of global companies. Even if people don't know their names, they certainly know about the product or company.

5: Did not share the usual recommendations

I chose to skip the obvious books like Zero to One, Lean Startups, etc. so that people discovered at least 1 new title from the list. And, it worked.

They bookmarked, RTed & commented

6: Formatting

I followed a simple template

Book: [X] Recommended by: [Y] Overview: [Z] Link: URL This format was easy to read. It helped people to decide if they wanted to add a particular book to their reading list, without leaving the Thread.

7: Replaced link snippet with the image I replaced the ugly link snippet with the beautiful cover image of the book for each of the recommendations in the list. It looked visually appealing.

8: Kept writing

I have written 25+ threads before this but they hardly got any engagement. The aforementioned pointers do not guarantee virality but can be a handy checklist to improve your chances.

Thanks,

LuvCo-founder ExperienceSaga.com

(About Me)