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- Shot #59: Do You Use Google Web Stories?
Shot #59: Do You Use Google Web Stories?
Boost Organic Traffic
Hi,
This is Luv and here’s your weekly marketing shot :)
(Delivered every Tuesday)
What are Google Web Stories ?
You must have come across a screen like this on your phone when you open the Google app

Web Stories are simply one of the newest and most interesting ways to post content on Google. They're definitely gaining popularity because of the extra screen time they get and the ease of use for the user.
Google Web Stories have the same user experience like any other stories feature.
Why create Web Stories?
- Easy to create and gets indexed faster than a blog post (sometimes within hours)
Pro Tip: Find a trending topic using Google Trends that is relevant to your industry . Create a Web Story on this topic. Chances are very high that your web story will get pushed in the Google Discovery Feed. Boosting organic traffic to your website.
- They are also featured in Google's mobile search results based on a user’s search history.
- You can place a CTA with a link to your landing page and capture leads. Works just the like the swipe up feature on Instagram

- You can generate revenue by placing Adsense ads on your Web Stories
- Unlike Facebook or Instagram, Google Web Stories don’t expire after 24 hours. It continues to live on your website and can be shared using the unique URL.
How to create Web Stories?
If you are running your website on Wordpress, you can use the official Google Web Stories plugin.
It’s an easy to use drag and drop builder with pre-built templates.
Here are some useful tutorials to help you get started:
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Thanks,
(About Me)