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  • Shot #63: A Simple packaging hack reduced the shipping damage by 80%

Shot #63: A Simple packaging hack reduced the shipping damage by 80%

Have a look.

December 20, 2022

Hi,

This is Luv and here’s your weekly marketing shot :)

(Delivered every Tuesday)

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VanMoof, a Dutch bicycle company, was having a tough time because their bikes were fragile.

When they shipped their products to customers, they noticed that they were arriving damaged.

Their bicycle cost $3000 and they were losing a lot of money on damaged deliveries.

They knew they needed to do something different with their packaging, so they came up with a smart and cost-effective solution. 

Instead of just using sturdier boxes or thicker insulation, they came up with something even better. A clever packaging. Have a look.

What’s your first impression of the box? That it contains a television, right. That’s exactly what shippers thought. They thought that they were transporting flat screen TVs.

Sometimes, coming up with unconventional ideas can pay off big time. VanMoof, saw an impressive 80% drop in damages on their deliveries.

(If you wish to read previous shots, check here- MarketingShots)

Thanks,