Shot #79: How to spy on your competitor's Google Ads

The Free Way

April 11, 2023

Hello awesome marketers & founders 👋,This is Luv and here’s your weekly Marketing Shot :)

(Delivered every Tuesday)

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In this shot, let me share with you a quick tip to find out all the active Google Ads of your competitors.

You don’t need to purchase any tool for this.

Just read on.

Google’s recent ad transparency policy has made it possible to find out the ads of any advertiser.

Let me explain this with an example.

Let’s assume “health insurance plans” is one of our target search terms.

Simply Google it.

You’ll find the sponsored ads at the top. Just click on the 3 dots next to the advertiser (competitor) you want to explore (image below)

For this example, I will select careinsurance.com

On clicking the 3 dots, a popup will open.Scroll down a bit and you will find a link “see more ads”. Click on it.

A new page will open. (See image below)

There you have it.

You can easily find out the following-

  • all the ads that Care Insurance is running

  • the countries they are targeting

  • looking at the ad copies, you can tell their target keywords

  • using the ad format filter, you can also find their video & image ads

  • using the date filter, you can find the recently launched ads

Knowing what is working for your competitor can help you stay ahead in the game.

If you found this shot useful, please let me know on Twitter/LinkedIn :)

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(If you wish to read previous shots, check here- MarketingShots)

Thanks,