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  • Shot #85: More Clicks, More Sales: Fitts's Law in Marketing

Shot #85: More Clicks, More Sales: Fitts's Law in Marketing

The Code to Irresistible Clicks

May 23, 2023

Hello awesome marketers & founders 👋 ,This is Luv and here’s your weekly Marketing Shot :)

(Delivered every Tuesday)

In today’s Marketing Shot:🛠️ 4 Useful Resources & Tools💡 Fitts's Law in Marketing🐦 1 Tweet for YOU

🛠️ 4 Useful Resources & Tools

  1. How sending free products to Micro-Influencers have helped brands 5X revenue in 2 months using Stack Influence [Automate Influencer Collaborations] (link)

  2. Press Hook- an AI driven media relation network. Connect with journalists from top publications who are most likely to cover your story, boosting earned media & backlinks (link)

  3. The Complete SEO Checklist by Backlinko- It covers all SEO aspects: technical SEO, On-page SEO and keyword research. (link)

  4. 54 ChatGPT Prompts for Bloggers & Marketers (link)

In today’s Marketing Shot, I want to share an interesting concept called Fitts's Law. Don't worry, it's not as complicated as it sounds. In fact, it's a simple principle that can greatly improve your marketing efforts. So, let's dive right in!

Fitts's Law is all about how people interact with objects or elements on a screen, like buttons or links.

The basic idea behind Fitts's Law is that the time it takes for someone to click on an element is determined by two factors: the distance to the element and its size.

Let me break it down with an example.

Imagine you're designing a website and you have a call-to-action button that you want visitors to click on.

Let's say you have two scenarios:

In the first scenario, the button is small and located in the far corner of the screen.

In the second scenario, the button is bigger and positioned right in the center.

According to Fitts's Law, people are more likely to click on the button in the second scenario because it's larger and easier to reach.

If you want your audience to take a specific action, like signing up for a newsletter or making a purchase, you need to make it as easy as possible for them to do so. Here are 2 practical tips to apply Fitts's Law:

  1. Increase the size of your important buttons: Make sure your primary call-to-action buttons, like "Buy Now" or "Sign Up," are large enough to grab attention and easy to click on. This will make it more enticing for users to take action.

  2. Optimize button placement: Position your buttons where users' thumb/cursors naturally rest or where their eyes are naturally drawn. Placing them in easily accessible areas of the screen will reduce the time and effort required to click on them.

🐦 1 Tweet for YOU

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