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Surreal Cereal's "Fake Celebrity" Campaign | Marketing Shots

that sparked social media debates

July 28, 2024

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Surreal Cereal, a breakfast brand based in the UK, created a super creative "Fake Celebrity" campaign for endorsements, which not only grabbed attention but also started fun conversations and sparked social media debates.

Due to budget constraints, celebrity endorsements are not possible for emerging brands. However, Surreal turned this challenge into a creative opportunity.

Surreal took a bold and unconventional approach. Instead of shelling out for A-list celebrities, they searched the streets and social media for everyday individuals who shared names with famous personalities like Serena Williams, Michael Jordan, and Dwayne Johnson.

By featuring these "celebrities," who were actually bus drivers, students and other regular folks, the brand created a buzz that was both cost-effective and incredibly engaging.

Source: Reddit.com

The campaign didn't just catch people's eyes, it lit up social media! Its fun and light-hearted tone resonated with the online community and quickly went viral. The campaign became a hot topic, inspiring memes, shares and discussions about the approach's creativity and ethical considerations.

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That's a wrap for today! Thanks for being a part of our marketing community. Stay tuned for the next edition.

Thanks,
Luv