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The campaign was such a hit that their phones didn’t stop ringing all day | Marketing Shots

Impactful marketing doesn’t have to break the bank.

January 14, 2025

Hello, awesome marketers and founders.

This is Luv, and here’s your Marketing Shot 🙂 

Do you know what separates ordinary campaigns from truly memorable ones? It’s the ability to create something so impactful that people can’t help but talk about it. That’s exactly what Minance, an asset management startup in India, did during its early days.

On Laxmi Puja, a day associated with wealth and prosperity, Minance took a creative approach. Their team printed flyers that resembled a ₹100 currency note on one side and had a compelling message on the other.

Late at night, the Minance team went door-to-door, sticking these flyers on people's doors.

Imagine waking up and finding a ₹100 note stuck on your door. This grabs your attention right away. Naturally, curiosity led people to turn the flyer over, revealing a message that read:

"Money doesn’t grow on doors, you need to invest it”, along with the company’s contact information.

The genius of this idea? It wasn’t just about catching attention, it was about delivering a relevant and memorable message tied to the occasion.

The campaign was such a hit that their phones didn’t stop ringing all day.

That's a wrap for today!