The Whopper that cost 10 friendships

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Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)

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Hey Social Media Managers,
Juggling planner, creator, community manager, and detective hats every. single. day. is exhausting. This playbook was built for YOU.

Back in 2009, when Facebook was still full of pokes and status updates like “feeling sleepy”, Burger King launched a campaign that got everyone talking.

It was called Whopper Sacrifice.

The idea was simple. Remove 10 Facebook friends. Get a free Whopper.
Yes, actually unfriend them.
Yes, they would come to know.

And no, you could not keep doing it for unlimited burgers. Only one coupon per person.

The funniest part?

Whenever you removed someone, it showed up on your feed like this:

Luv sacrificed Rohan for a free Whopper.
It was bold. It was different. And it went viral.

Of course, Facebook did not like it and shut it down. But by then, Burger King had already made their point. People were talking, laughing and sharing it everywhere.

In 2009, that kind of attention was gold.

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That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv

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