This man sold ad spots on his suit and raised $10,000

Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)

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I came across one of the most entertaining and unexpectedly brilliant marketing stories in recent months.

It involved a wedding, a tuxedo and an entrepreneur who refused to treat his big day like an expense.

Instead, he turned it into a revenue stream.

When I first saw Dagobert Renouf’s (a popular X/Twitter creator in the solopreneur community) tuxedo covered in 26 startup logos, I thought it was a joke.

A groom in a suit that almost screamed sponsored by the startup world. But then I dug deeper and realised how smart the whole thing actually was.

Back in July, Dagobert had shared the idea with his community. He wanted to sponsor his own wedding by selling ad space on his tuxedo. Not to big multinational brands but to small independent startups that he had known through his entrepreneurial journey.

At that moment, it felt like one of those fun ideas you tweet about but never really follow through. Except he did.

Within weeks, he started getting payments. Some startups paid a few hundred dollars for visibility. Others paid a couple of thousand for a prime spot on the jacket.

Even the inside lining was sold. There were no refunds.

The promise was simple: He would wear the suit at the wedding and post the photos and videos to his 116K X/Twitter followers.

By the time the wedding day arrived on 25 October, the suit was complete.

26 logos stitched neatly on a tuxedo.

And when he posted the photos/videos in that outfit, the internet exploded. Photos and videos went viral across platforms and news websites.

One founder even tweeted that he regretted saying no to the offer. Dagobert replied calmly that he would reach out again when it was time for the baby crib sponsorship.

As a marketer, I loved this story for more than the humour.

It was a reminder that creativity always wins. The sponsors got real ROI with news coverage and organic social reach.

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That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv