This tshirt company pulls in thousands of visitors to their site without spending on ads | Marketing Shots

Hello, awesome marketers and founders.

This is Luv, and here’s your Marketing Shot 🙂 

Imagine a tshirt company pulling in thousands of visitors every day to their website without spending a penny on ads. Sounds too good to be true, right? Well, that’s exactly what a brand called Good Shirts has achieved.

Here’s how they did it.

Good Shirts invested in growing a Twitter(X) theme page called Shirts That Go Hard and now their tweets are generating millions of impressions.

This page is a goldmine of engagement, sharing quirky, meme-worthy tshirt designs that resonate with current events.

Their strategy?

1. Spot a trending topic
   They monitor current events and internet culture to identify what’s buzzing.

2. Create a related product
   Once they spot a trend, they design a tshirt that taps into the moment.

3. Post it on Twitter(X)
   They share the shirt design that grabs attention.

4. Link to their website
   In the reply to the post, they add a link where people can buy the shirt.

While many brands pour significant budgets into Meta and Google ads, Good Shirts is generating $200,000 per month with 95% of their website traffic coming from Twitter(X). A shoutout to Brian Blum for highlighting this case.

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That's a wrap for today!

Thanks,
Luv
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