Tinder just turned heartbreak into trash

+ 3 Platform Updates for Marketers

April 29, 2025

Sponsored by

Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)

A big thank you and welcome to the people who have recently subscribed.

We are now 3,165 members strong.

Morning Brew, Time Inc, LA Mag, and You

What’s the connection? beehiiv. 

Our founders engineered the growth machine behind Morning Brew. They're now bringing that expertise to media juggernauts like TIME and LA Mag, helping them build best-in-class newsletters.

And all of that support, all of those tools, and all of that expertise is available to you. In short: no gatekeeping here. 

When you work with us, just like Time and LA Mag, you’ll get:

  • The industry’s most powerful no-code website builder

  • Access to our ad network and sponsors like Nike and Netflix

  • Growth tools that help you scale with ease

Stop limiting your growth potential. Let proven experts working with the world’s biggest brands help you scale your content.

Last week, I came across a Tinder campaign that turned emotional baggage into actual, physical rubbish. And I couldn’t stop thinking about it.

Here’s what happened.

Tinder launched a branded garbage truck called the ‘EX-PRESS DISPOSAL TRUCK’. A real truck, covered up in Tinder branding, cruising through Mumbai, inviting people to toss away the emotional leftovers of their past relationships.

Source: Social Samosa

We’re talking fake promises, old love notes, tacky souvenirs, and yes, even the stuffed animals exes gifted during those honeymoon phases.

The idea? Clear the emotional clutter. Both from your shelf and your mind.

Source: Social Samosa

While the truck rolled through the streets, social media lit up. People took selfies, shared what they ‘disposed’, and sparked honest conversations about heartbreak and moving on. It wasn’t just a campaign, it became a moment.

🚨 Want to become famous(er), grab more customers, and 100X your reach?

Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value. But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

⚡ 3 Noteworthy News Updates for Marketers

Did you enjoy today's Marketing Shot? ☺️

Login or Subscribe to participate in polls.

That's a wrap for today! Stay tuned for the next edition.

Thanks,
Luv