Should you maintain a blog? 5 Powerful Benefits of Blog For Business

Blog has become an essential digital asset for every business. The benefits of blog for business are a lot more than you can think of. In this age of technology when everything is going online, it has become mandatory for startups and businesses to reap the benefits of blog. If you are missing out, your giving a large chunk of your business to your competitors.

Now, let’s quickly jump to the topic you came for. The 5 powerful benefits of having a blog for your business:

1. Free Lead Generation:

The biggest benefit of blog for a business is free lead generation. Yes, you read it right, you can generate free leads for your business through your blog.

In this post, I’ll take the example of a travel agency to make you understand.

Assuming, you own a travel agency. You mostly rely on your network or platforms like travel triangle, just dial, makemytrip for leads. If you can create your own blog and publish detailed travel guides or things-to-do for the destinations you sell, people are more likely to land on your blog post while searching for information these destinations. Having your contact number or contact form on the page will get you a good number of inquiries.

2. Cost-effective:

The cost of setting up a blog and acquiring leads through it will be much much lower than what you would normally pay a lead generation platform like justdail. In this age of soaring prices and escalating costs, blogging is one such professional pursuit that is cost-effective. WordPress and Blogger are two popular blogging platforms. Both are cost-effective. For customized templates and advanced features, one has to unlock premium versions. It is suggested that you have your own self hosted WordPress website that will give you greater flexibility and control. All you need is a domain and a reliable hosting solution. Premium versions are affordable and reasonable. Bluehost is one of the credible hosting service provider that you can use.

3. Platform to share customer stories:

Your most happy customers bring in more customers. What if you share your their experiences with your business in the form of a blog post with their pictures. Now, this is what you call customer delight. They will happily share the blog post with their friends and family on social media, bringing you more visitors to your blog.

4. Establish your business as an authority in your industry :

Continuing with our travel agency example, if your travel guides are actually a value addition for people searching for answers about a particular holiday destination, they are most likely to buy from you. Sharing in-depth details in your guides reflect your business as an expert for that particular destination.

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5. Announcement board:

A good number of businesses are using their blogs to make announcements. This is another major benefit of blog for business. You want to make an announcement about vacancies in your company, showcase your achievements/awards or share an offer/promotion. You don’t have to create different sites for all these activities, your blog will fit the bill.

The combination of quality content and captivating pictures will make your blog worth reading. A blog will complement your business. Try your hands at blogging and grow your business steadily.

[su_note] Suggested Read after this post: 30 Popular WordPress Magazine Themes you can use on your new blog [/su_note]

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