Rain Turned This Billboard into a Magical Experience

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When the monsoon season hit Vijayawada (a city in India), something really interesting happened near the railway station.

A billboard played a classical Indian tune whenever it rained. This awesome billboard was made by Taj Mahal Tea and it turned a simple ad into an interactive experience.

They put up a unique billboard named ‘Megh Santoor’ outside Vijayawada Railway Station. This massive billboard, stretching 150 feet wide and covering 2,250 square feet, had an amazing feature - it could play music when it rained.

This awesome project landed the brand a spot in the Guinness World Records for having the largest environmentally interactive billboard.

The billboard used 31 strings to play Raag Megh Malhar, a traditional Indian melody associated with the monsoon.

With each rainfall, the sound of the santoor, a classical Indian instrument, would resonate through the air, playing a melody.

Experience it here:

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⬇️ Useful Prompt for Marketers

Scenario: Backlink strategy for SEO

Develop a comprehensive backlink strategy tailored for [website/brand] within the [industry/niche]. The strategy should focus on acquiring high-quality backlinks that will enhance domain authority and improve search engine rankings. Consider the following aspects:

Target Websites: Identify relevant and authoritative websites within [industry/niche] for potential backlink opportunities, including blogs, news sites, industry directories, and forums.

Content Creation for Link Building: Suggest types of content that naturally attract backlinks, such as in-depth guides, original research, infographics, case studies, and guest posts. Include content ideas that align with the target audience's interests.

Guest Posting Opportunities: Provide a list of high-authority websites that accept guest posts in [industry/niche], along with ideas for guest post topics that could generate backlinks to [website/brand].

Resource Page Link Building: Identify resource pages on relevant websites where [website/brand] content could be featured. Provide suggestions for the type of content to be created or promoted to earn these links.

Competitor Backlink Analysis: Conduct a competitor backlink analysis to identify where top competitors are gaining their backlinks. Highlight potential link-building opportunities that [website/brand] can leverage.

Outreach Email Templates: Create personalized email templates for outreach, targeting site owners, editors, and influencers. These templates should include a compelling pitch for why they should link to [website/brand].

Tracking and Reporting: Outline a method for tracking the progress of the backlink strategy, including key metrics like the number of acquired backlinks, domain authority improvement, and referral traffic.

That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)

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