Peru's beaches became Pepsi's biggest billboard

+ 3 Platform Updates for Marketers

The Zero-Spend Marketing Genius thatgot 5 crore impressions

How Little Caesars turned hate into 58M views

This pizza brand roasted its haters... literally

How Burger King won the PR war with a burger that never existed

The Beer Cap Project

A funny idea, a free Whopper and 165% more drive-thru traffic.

In true BK style

Milka's missing piece masterpiece

The Last Square Campaign

Product + Perk can fuel word of mouth

Mokobara X IndiGo

The Safety Ad That Went Viral

The second most-shared video globally in 2012

Push to Add Drama

How Doritos won over Gen Z

when they avoided traditional ads

IKEA wanted women to pee on their Ad