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The Information Gap Principle

Give a Little, Get a Lot

McDonald's boosts their sales using this principle.

Luxury is a perception- The Payless Experiment

Shot #104: The Fresh Start Effect

+4 Useful Resources for You

Shot #103: Taco Bell's Epic Blackout Move

TB did the unthinkable.

Heinz's clever campaign to combat ketchup fraud

Is that Heinz?

Shot #101: How Colgate reminded kids to brush their teeth

MarketingShot is back!

#Shot 100 : The Peak-End Rule

Shot #99: The Costly Signaling Theory

Shot #98: Do you want to write copy that converts?

9 key ideas from the book Copywriting Secrets

Shot #97 : Why you should stop trying to make your brand look Perfect

Embrace Your Flaws

Shot #96 : The technique of Mirroring in Marketing

and how to use it