We follow the crowd and seek validation from others

The Power of Commitment & Consistency | Marketing Shots

This psychology principle can help you persuade people better.

Why do Exclusive Sneak Peeks excite us? | Marketing Shot

The Information Gap Principle

Give a Little, Get a Lot

McDonald's boosts their sales using this principle.

Luxury is a perception- The Payless Experiment

Shot #104: The Fresh Start Effect

+4 Useful Resources for You

Shot #103: Taco Bell's Epic Blackout Move

TB did the unthinkable.

Heinz's clever campaign to combat ketchup fraud

Is that Heinz?

Shot #101: How Colgate reminded kids to brush their teeth

MarketingShot is back!

#Shot 100 : The Peak-End Rule

Shot #99: The Costly Signaling Theory

Shot #98: Do you want to write copy that converts?

9 key ideas from the book Copywriting Secrets