To sell more of anything, turn it into a one-of-a-kind offer

Fix the "commodity problem."

Here's how you can build a tribe of loyal Superfans | Marketing Shots

The Fandom Pyramid

Buy With Your Time

IKEA's ingenious marketing campaign

We follow the guidance of those we perceive as experts

Skoda's Tiny Billboards

See, we got in your car. Now get in ours.

We follow the crowd and seek validation from others

The Power of Commitment & Consistency | Marketing Shots

This psychology principle can help you persuade people better.

Why do Exclusive Sneak Peeks excite us? | Marketing Shot

The Information Gap Principle

Give a Little, Get a Lot

McDonald's boosts their sales using this principle.

Luxury is a perception- The Payless Experiment

Shot #104: The Fresh Start Effect

+4 Useful Resources for You

Shot #103: Taco Bell's Epic Blackout Move

TB did the unthinkable.